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They are obsessed with coupons. They know which restaurant serves good but cheap food, which shopping mall is offering big discounts, and which gym's membership card is the best bargain. The best part is they don't even have to step out of their house to get all the tips: they seek out every bit of information on the Internet. Their creed is: don't even bother to go shopping if you are not armed with coupons. They are called coupon-crazed tribe.

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Some say their "bargain mentality" encourages rational spending, but others also warn against rash and unnecessary consumption - buying for the sake of coupons.

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