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This newly coined phrase ¡°alpha earner¡± describes a growing trend where the wife becomes the bread-winner and the husband stays home to manage the children and household chores. Approximately 11 percent of marriages evolve around an alpha earner. In 30.7 percent of all marriages with a wife working outside of the home, her income exceeds that of her husband.

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The trend is caused by two main factors, experts say - a growing acceptance of men as househusbands and mass redundancy of male white-collar workers from the technology, finance and media industries in the last three years.

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