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乐活族 LOHAS[文章版权 禁止转载:考试与评价 http://www.trgroup.com.cn/te/ t}5P "+7e7*/; ]3FroG]
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昨天在说“乐单族”的时候提到了“乐活族”，那么今天就来说说这个LOHAS。[文章版权 禁止转载:考试与评价 http://www.trgroup.com.cn/te/ Q P[ (.VtG6=@ry�FroG]
LOHAS is the acronym of "Lifestyle Of Health And Sustainability", referring to a group of people who are optimistic, understanding, caring about environment and health, and doing good and as well as feeling good. This concept originated in[文章版权 禁止转载:考试与评价 http://www.trgroup.com.cn/te/ J?# G]+O6. ,:kFroG]
乐活族（LOHAS）是Lifestyle Of Health And Sustainability（健康及可持续的生活方式）的缩写形式，指的是一群乐观、善解人意、关爱环境和健康，行善并且以其为乐的人。这个概念在上世纪中叶的时候源于英国。[文章版权 禁止转载:考试与评价 http://www.trgroup.com.cn/te/ #7n,.H{LBD2+0FroG]
Commercially, LOHAS describes an integrated, rapidly growing market for goods and services that appeal to consumers who value health, the environment, social justice, personal development, and sustainable living.[文章版权 禁止转载:考试与评价 http://www.trgroup.com.cn/te/ *?!l0"4&}eZ zw2~YFroG]
从商业上来说，乐活族描绘了一个综合的、快速成长的商品和服务市场，那些珍视健康、环境、社会公正、个人发展以及可持续生存的消费者都会被吸引到这样的一个市场。[文章版权 禁止转载:考试与评价 http://www.trgroup.com.cn/te/ kC$yl5 5= #%T!C{FroG]
Beyond the categorization of consumers, the LOHAS "concept" is further divided into five sectors that represent the market within which products fall. They include: Sustainable Economy, Healthy Living, Alternative and Complementary Healthcare, Personal Development, and Eco-friendly Living[文章版权 禁止转载:考试与评价 http://www.trgroup.com.cn/te/ OXGCq3Cjo vU=?_9!FroG]
抛开消费者的分类不谈，根据乐活市场上产品的所属类别，乐活族的“概念”可以细分为五类。他们包括：可持续的经济、健康的生活、可选而互补的医疗、个人发展，以及生态友好型生活方式。[文章版权 禁止转载:考试与评价 http://www.trgroup.com.cn/te/ ]J=s|M+]?+H}Gq+0{!VFroG]
总而言之，“乐活”是一种环保理念，一种文化内涵，一种时代产物。它是一种贴近生活本源，自然、健康、精致的生活态度。[文章版权 禁止转载:考试与评价 http://www.trgroup.com.cn/te/ " |!T7-/= TU*MFroG]
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