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An Internet meme, is some kind of idea or piece of information that spreads very rapidly across a large number of Internet users. It's a bit like the online equivalent of an inside joke, a fashionable, attention-grabbing concept that a large number of Internet users become aware of. A meme often takes the form of a hyperlink, propagated via e-mail, blogs, social networking, instant messaging, etc.

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A meme might be a joke or quotation, a rumor or simple fact, an image, piece of video, or even a particular website ¨C virtually any titbit that can be passed from one person to another via electronic communication. A key facet of a meme is that it is voluntary, a communication which spreads from one place to the next without any kind of compulsion or automation.

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Memes might stay the same as they transfer from one source to another, but can sometimes 'evolve', modified or expanded by each new recipient. They can also fade as fast as they spread, ascending in popularity and then disappearing within a matter of days.

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The term Meme was coined by British evolutionary biologist Richard Dawkins in his 1976 popular science bestseller, The Selfish Gene. The term may refer to the content that spreads from user to user, the idea behind the content, or the phenomenon of its spread.

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