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Not Enough Time To Enjoy Life, or NETTEL, refers to the rising pool of households headed by two high-income-earning, full-time-working parents with dependent children.

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Here are two parents working full-time earning lots of money but struggling to balance the commitments that come with a demanding job and an even more demanding family life. In many families it's a case of got enough money but hasn¡¯t got enough time to enjoy life. These stressed-out Nettel parents are forever scheduling, scheming and diarising about how to execute the next day's events.

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And, by some bizarre twist of logic, many of these parents seem to revel in the scheduling frenzy. In a materialistic go-getter world, a couple's ability to juggle and to control life's commercial and familial demands merely confirms their superior "alpha" status.

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