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Vouchers top the list of Christmas gifts
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Once considered thoughtless gifts, vouchers have made a comeback and are topping the list of presents under the Christmas tree.

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A recent survey by the group representing a number of leading retailers including David Jones, Coles and Harvey Norman, showed gift cards were the number one Christmas purchase this year.

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¡°The number one present ... is in fact gift cards and vouchers,¡± the Australian National Retailers Association (ANRA) chief executive Margy Osmond told ABC Television today.

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¡°They used to be considered terribly unromantic but are now considered a great gift because people can go and get exactly what they want from the post-Christmas sales.¡±

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Vouchers were followed by electronics and toys, which many people put on lay-by during the June-July sales, she said.

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¡°People are spending but they¡¯re very cautious about what they¡¯re spending and they want to make sure that they¡¯re getting maximum bang for their buck.¡±

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The association, whose members represent 40 per cent of retail sector employees, say Christmas sales will be ¡®¡®solid but not spectacular¡¯¡¯.

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It expects to see $21 billion worth of sales pass through registers in December and a further $14.7 billion in the January sales.

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¡°There will be some slight growth on spending from last Christmas,¡± Ms Osmond said.

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Retailers are also waiting for the latest three interest rate hikes to flow through the system.

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¡°We will see a lag in that and that¡¯s likely to start showing in the first quarter of 2010.¡±

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The nation¡¯s peak retailing body, with more than 5,000 members, also expects to see stronger sales in the post-Christmas period.

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The Australian Retailers Association says $6.77 billion is expected to be spent on goods.

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Their figure excludes grocery sales, which are included in the ANRA figures.

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ARA executive director Russell Zimmerman says it¡¯s a jump of four per cent on last year.

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He also urged consumers to spend responsibly.

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¡°It¡¯s easy for shoppers to be excited and overwhelmed during post-Christmas sales but we are advising consumers to keep their cool when bargain hunting and to spend responsibly and within their limits,¡± he said in a statement.

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