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代金券成热门圣诞礼物[文章来自:考试与评价 ]
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Vouchers top the list of Christmas gifts[文章版权 禁止转载:考试与评价 =i@EpYT\J~ 1n FroG]
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据澳大利亚国家零售商协会最近的一项调查显示，曾经被视为缺少心意的代金券正卷土重来，成为圣诞树下最热门的礼物。该协会的执行官表示，原来送代金券，人们都会觉得太没情调，不够浪漫；但是现在却成了很受欢迎的礼物，因为人们可以拿它去买他们真正需要的东西。在热门礼物中，排在代金券后面的是电器和玩具。该协会预计，12月份的零售额有望达到210亿美元，而节后的1月份则可能会有147亿美元的进帐。虽然圣诞节后的消费可能会更加高涨，但是零售商协会成员提醒人们要负责任地消费，量力而为。
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Once considered thoughtless gifts, vouchers have made a comeback and are topping the list of presents under the Christmas tree.
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A recent survey by the group representing a number of leading retailers including David Jones, Coles and Harvey Norman, showed gift cards were the number one Christmas purchase this year.
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“The number one present ... is in fact gift cards and vouchers,” the Australian National Retailers Association (ANRA) chief executive Margy Osmond told ABC Television today.
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“They used to be considered terribly unromantic but are now considered a great gift because people can go and get exactly what they want from the post-Christmas sales.”
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Vouchers were followed by electronics and toys, which many people put on lay-by during the June-July sales, she said.
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“People are spending but they’re very cautious about what they’re spending and they want to make sure that they’re getting maximum bang for their buck.”
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The association, whose members represent 40 per cent of retail sector employees, say Christmas sales will be ‘‘solid but not spectacular’’.
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It expects to see $21 billion worth of sales pass through registers in December and a further $14.7 billion in the January sales.
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“There will be some slight growth on spending from last Christmas,” Ms Osmond said.
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Retailers are also waiting for the latest three interest rate hikes to flow through the system.
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“We will see a lag in that and that’s likely to start showing in the first quarter of 2010.”
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The nation’s peak retailing body, with more than 5,000 members, also expects to see stronger sales in the post-Christmas period.
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The Australian Retailers Association says $6.77 billion is expected to be spent on goods.
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Their figure excludes grocery sales, which are included in the ANRA figures.
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ARA executive director Russell Zimmerman says it’s a jump of four per cent on last year.
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He also urged consumers to spend responsibly.
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“It’s easy for shoppers to be excited and overwhelmed during post-Christmas sales but we are advising consumers to keep their cool when bargain hunting and to spend responsibly and within their limits,” he said in a statement.
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