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Coolhunting is a term coined in the early 1990s referring to a new breed of marketing professionals, called coolhunters. It is their job to make observations and predictions in changes of new or existing cultural trends. The word derives from the aesthetic of "cool".
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Coolhunter is a person who investigates cutting-edge trends, fashions, and ideas and sells them as market research to companies so they can incorporate them into their latest products.
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