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Michelle Obama launches obesity campaign and admits weakness for junk food
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Michelle Obama has unveiled her campaign against childhood obesity in the US, saying that it is a problem that concerns her both as first lady and as a mother.

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Mrs Obama said that the campaign was designed to encourage people to live healthier lives, but admitted that she herself was not immune to the temptations of junk food.

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"I love burgers and fries. And I love ice cream and cake. And so do most kids," she said. But, she added: "We're not talking about a lifestyle that excludes all that.

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"The question is how do we help people balance that out so that they're not facing life-threatening, preventable illnesses, but they're enjoying their food, they're eating their vegetables, they're doing their running and walking and playing and still have time to get a good, fun meal in every once in a while."

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One in three American children is overweight or obese, putting them at higher risk of developing diabetes, high blood pressure, high cholesterol and other illnesses.

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Billions of dollars are spent every year treating obesity-related conditions.

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"None of us wants this future for our kids," Mrs Obama said at the White House.

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"We have to act, so let's move."

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Her campaign has four parts: helping parents make better food choices, serving healthier food in school vending machines and lunch lines, making healthy food more available and affordable, and encouraging children to exercise more.

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The ambitious campaign, which Mrs Obama hopes will be seen as her legacy, is aimed at solving the childhood obesity problem in a generation, so that children born today can reach adulthood at a healthy weight.

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"This isn't like a disease where we're still waiting for the cure to be discovered. We know the cure for this," she said at the unveiling.

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President Barack Obama praised his wife for tackling what he called one of "the most urgent health issues facing the country."

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"This has enormous promise in improving the health of our children, in giving support to parents to make the kinds of healthy choices that are often very difficult," he said.

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