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女性上网晒文胸颜色 呼吁防范乳腺癌[文章来自:考试与评价 Kq+1` ~
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Facebook 'bra colour' status update craze 'raising breast cancer awareness'[文章版权 禁止转载:考试与评价 ES?;$R
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A new Facebook craze is sweeping the social networking site, where woman give details of their bra colour, to help raise awareness for breast cancer.
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Thousands of female users - and some male ones - began updating their statuses on Friday with “beige”, “hot pink”, “crimson red”, “sexy black and gold” or even “nothing”.
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As online confusion raged and dozens of bloggers speculated about its meaning, it was disclosed it was part of a new campaign to help raise awareness for breast cancer.
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Within hours of the craze starting, dozens of Facebook groups began appearing, with one group “breast cancer awareness ♥ I updated my Status with my Bra colour ♥”, having more than 33,000 fans.
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The most popular colours appeared to be “white,” “black” and “beige”.
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One blogger wrote: “Women everywhere are setting the bra colour they're wearing today as their Facebook status.
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“The purpose is to promote breast cancer awareness, and remind women to get checked.
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"The disease is very often curable if caught early enough.”
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Another blog suggests the craze was started by women in Detroit, trying to raise awareness for the disease.
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Andrea Rader, a spokeswoman for the Susan G. Komen for the Cure foundation, said the group was not behind the campaign.
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But she called it "a terrific tool for raising awareness."
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She added, "We just hope people act on it — get educated, get a mammogram."
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Malorie Lucich, a spokeswoman for Facebook, said she was not sure where or how the craze started.
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But she said it was an example of a "grass-roots" movement beginning on the social networking site.
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"What is particularly unique about this grass-roots campaign is that it seems to have been started by a user or group of users, as opposed to an official entity, and spread virally throughout Facebook," she told CNN.
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"It's an ideal example of how an individual voice can be magnified to create awareness for a good cause and ignite action among millions by using a site like Facebook."
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社交网站Facebook日前刮起一阵旋风，女性用户纷纷晒出自己文胸的颜色，以提高人们对乳腺癌的防治意识。
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从上周五开始，成千上万的女性用户开始在Facebook上将自己的状态更新为自己所穿文胸的颜色，例如“米色“、”粉红色“、”深红色“、”性感的黑色和金色”，甚至“不穿”。一些男性用户也误打误撞加入其中。
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随着这股风潮的愈演愈烈，很多人在博客中猜测此举的含义，有消息透露说这是一次旨在提高公众乳腺癌防治意识活动的一部分。
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在这股热潮开始后几小时内，Facebook上就出现了几十个群组。其中一个名为“关注乳腺癌♥更新文胸颜色♥”的群组吸引了超过3.3万名粉丝加入。
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“白色”、“黑色”和“米色”是出现频率最高的颜色。
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一名用户在博客中写道：“各地女性都把自己Facebook的状态改成了当天所穿文胸的颜色”。
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“这一活动的目的是提高人们对乳腺癌的防治意识，并提醒女性朋友检查乳房。”
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“如果发现及时，乳腺癌通常可以治愈。”
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另一篇博客中提到，这一活动发起于底特律，目的是提高人们对乳腺癌的防范意识。
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乳癌防治基金会的苏珊·G·科曼的女发言人安德里亚•雷德称，这项活动并不是该组织发起的。
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但她称这是“提高公众意识的一个很好的方式”。
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她说：“我们只是希望人们能真正行动起来，接受乳癌知识教育，做乳房X光检查。”
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Facebook的女发言人玛洛丽尔·卢兹奇称，她也不清楚这股风潮从何而起。
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但她认为，这一始于社交网站的“草根运动”是一个很好的例子。
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她在接受美国有线新闻网的采访时说：“这场草根运动的特别之处在于，它不是由某个官方机构发起的，而是由一名用户或一组用户发起，并像病毒一样在Facebook上蔓延。”
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“这是利用Facebook此类的网站，使个人的声音得以放大，从而提高公众对某一公益事业的意识，并得到数百万网友响应的一个典型案例。”
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