[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û oB%+?Dx_wJt&9c/~2FroG]
ÈçºÎÏòÉÏ˾×öÊг¡µ÷²é¼ò±¨[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û €%€R"?4DQ9jWjl FroG]
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û I=XZ4)B\rnCh'9
PFroG]
·îÁËÉÏ˾֮Ãü£¬Jennifer¸ºÔð²ß»®Ò»Ïî¹ã¸æ»î¶¯¡£ÓÉÓÚ¹ã¸æ´ÙÏúµÄ³ÉЧ¶ÔÏúÊÛÒµ¼¨½«Óоö¶¨ÐÔµÄÓ°Ï죬Òò´ËÕâ¿É²»ÊÇ·ÝÇáËɵIJîÊ£»ÓÈÆäÔÚ×öºÃ¾ö¶¨Ö®ºó£¬¸ÃÈçºÎÏòÉÏ˾˵Ã÷£¬ÒÔÈ¡µÃËûÃǵÄÖ§³Ö£¬ÔòÓÐÀµÓÚ×ö¼ò±¨µÄ¼¼Çɺͷ½Ê½¡£
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û
x4Ax
V])Ut(sFroG]
I'm here today to present my research about the advertising campaign for the Kitchen Master microwave oven. Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û r~"}}f'F9 Y}O=eFroG]
½ñÌìÎÒÒªÏò¸÷뱨¸æµÄÊÇΪ¡°´ó³øʦ¡±Î¢²¨Â¯¹ã¸æËù×öµ÷²éµÄ½á¹û¡£ÓÉÓÚ¡°´ó³øʦ¡±ÊÇвúÆ·£¬ÎÒÃǵĹã¸æ±ØÐëÒªÔÚÄ¿±ê¹Ë¿ÍȺÖУ¬Ò²¾ÍÊÇ25ËêÖÁ40ËêµÄÖ°Òµ¸¾Å®ÖУ¬½¨Á¢ÆðÆ·ÅÆÖªÃû¶È¡£
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û v.:RN&m~B{c(=R4ZFroG]
According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan. And a full 80% said they watch at least one hour of television each night.
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û ^hAg(ekGx€lk/qt#&FroG]
¸ù¾ÝÎÒËùµÃµ½µÄÊý¾Ý£¬½ÓÊܵ÷²é·ÃÎʵÄÖ°Òµ¸¾Å®ÖУ¬ÓаٷÖÖ®ÎåÊ®µÄÈ˱íʾ£¬ËýÃÇÔĶĄ́Íå×ÏúµÄÎå±¾¸¾Å®ÔÓÖ¾ÖÐÖÁÉÙÒ»±¾¡£¶øÓÐÕûÕû°Ù·ÖÖ®°ËÊ®µÄÊÜ·ÃÕß±íʾ£¬ËýÃÇÿÍíÖÁÉÙ¿´Ò»¸öСʱµÄµçÊÓ¡£
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û Fd)=37 .Ffe3J9FroG]
If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% towardoutdoor advertising.
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û '€pU=h4tA?=xh)FroG]
Èç¹û¸÷λ¿´Ò»ÏÂÕâÕÅͼ±í£¬¾Í¿ÉÒÔÖªµÀ£¬×îºÃµÄýÌå×éºÏÊÇ£¬µçÊÓºÍÔÓÖ¾¹ã¸æ²¢Óá£ÎÒ½¨Ò齫ԤËãµÄ°Ù·ÖÖ®ÁùÊ®²¦¸øµçÊÓ¹ã¸æ£¬°Ù·ÖÖ®ÈýÊ®Îå¸øÔÓÖ¾£¬ÆäÓàµÄ°Ù·ÖÖ®Îå×ö»§Íâ¹ã¸æ¡£
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û \
eyaR=&3'VkX[l€%FroG]
To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure.
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û kql aGhDEyS
Z@EerYFroG]
×ܵÄÀ´Ëµ£¬¼´Ê¹ÎÒÃǵÄÄ¿±ê¹Ë¿ÍÒѺÜÇåÎú£¬µ«Ð²úÆ·ÉÏŽˆ±¾À´¾ÍÏñ¶Ä²©£¬Ã»ÈËÄÜÓÐÊ®³ÉµÄ°ÑÎÕ¡£È»¶ø£¬Ã½Ìå×éºÏÑ¡Óõõ±£¬ÎÒÃÇ×ÔÈ»»á½µµÍʧ°ÜµÄ»úÂÊ¡£
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û H€| ;\k.-a=!=FroG]
[ÎÄÕ°æȨ ½ûֹתÔØ:¿¼ÊÔÓëÆÀ¼Û PG -h*OcJ$`8R8FroG]